Google Analytics Management in Perth
Google Analytics is an industry benchmark and the most used tool for digital marketing professionals and website owners in Australia. As an accredited Google Partner and certified Google Analytics Perth professional, All Marketing provides expert analysis into anything you could ever imagine about your website.
With automated reporting, industry leading transparency and a convenient series of two minute video lessons we also come and deliver your website performance analytics face to face to decipher into concepts you understand. Once you realise the power of Analytics, you will see how your business can be pushed to expand further than you would imagine and clearly pinpointing expense waste and ramping up return on investment.
The Google Analytics Process
Our analytical measurement and management is results, sales and performance driven. We create customised visual dashboards after asking you what metrics you care about most. One of the most critical is the conversion rate of your business online. The conversion rate is a % and measures out of every 100 visitors to your website, which % of users convert to a paid customer. Through the collection, configuration, processing and reporting processes All Marketing deploys you can clearly see your current conversion rate and we help you in raising it so your business has the potential to generate more revenue. This is referred to as conversion rate optimisation and is vital to the success of quality leads to assist your business in closing sales.
Existing accounts have their Google Analytics tracking code on the website examined to make sure it has been set up with best practise. New accounts have it configured through Google Tag Manager.
You want to check in on the performance of your online marketing when you want to. Benefit from easy to interpret data visualisations summarising the your most valuable marketing metrics.
Measure & Manage
We constantly report to you with what is working well and what is not working so well. Coupled with a constant stream of recommendations and actions we take to further push your business forward.
Sales, phone calls, most popular pages, time on pages, what % on visitors return to your website, who has looked at one page and not another, what operating system they use, what mobile device they use, what internet provider or telephone company they use and that is just scratching the surface!
Absolutely. We set up a custom visual dashboard for you to access 24/7 and can help install an app on your phone so you can keep tabs on the data on the go!
For better business performance, you must measure to manage. First we look at your “baseline” how the business has been performing. With this data set realistic and time based goals to achieve. And then we can review all the data to see what areas of the business website are bottlenecks to sales success.
Google Tag Manager (“GTM”) is a single block of website code that goes onto your website and enables many tracking and analytical tools to be loaded from within it. This has the benefit of speed, access to powerful analytic management tools and it doesnt come at an additional expense.