Google Analytics is an industry benchmark and the most used tool for digital marketing professionals and website owners in Australia. As an accredited Google Partner and certified Google Analytics Perth professionals we provide expert analysis into anything you could ever imagine about your website.
With automated reporting, industry leading transparency and a convenient series of two minute video lessons we also come and deliver your website performance analytics face to face to decipher into concepts you understand. Once you realise the power of Analytics, you will see how your business can be pushed to expand further than you would imagine and clearly pinpointing expense waste and ramping up return on investment.
Digital Analytics is:
- the analysis of qualitative and quantitative data from your business
- a process of continual improvement
- the analysis of data from your business and that of your competitors
What is the first step of a business Digital Analytics Plan?
- Define your overall measurement plan and your business objectives.
My business objective is to maximise the number of sales we get. How can Digital Analytics help me measure my business’s performance?
Your conversion rate. If you sell goods online, it is an e-Commerce conversion rate, if you sell services it is your website conversion rate. The conversion rate is a % and measures out of every 100 visitors to your website, which % of users convert to a paid customer. Through the collection, configuration, processing and reporting processes All Marketing deploys you can clearly see your current conversion rate and we help you in raising it so your business has more revenue. This is referred to as conversion rate optimisation and is vital to the success of closing sales.