Generative Engine Optimisation Perth
Generative Engine Optimisation (“GEO”) is the process of structuring your website and its content so that AI assistants such as ChatGPT, Grok, Claude and Gemini understand your business, trust it and recommend it when people ask where to buy. Where Search Engine Optimisation earns your business a position on a results page, GEO earns your business a place in the answer itself. That distinction matters to revenue: when an assistant names one or two providers instead of ten blue links, being the answer is the visibility.
Into 2026, more Perth buyers begin their research inside an AI assistant or Google AI Overviews than ever before, and most local websites are invisible to them. GEO makes your business legible to these systems through structured data (schema), an llms.txt file, question-led content and a fast, machine-readable website. As a GEO agency Perth businesses can deal with directly, All Marketing builds these foundations and then measures the assistant traffic they produce, so AI visibility becomes an accountable marketing channel rather than a guess.
The GEO Process
Your customers are already asking AI assistants who to buy from. The question is whether the answer names your business or a competitor. GEO assists your business in reaching, connecting and converting new customers through the answers AI gives.
AI Visibility Audit
We test how ChatGPT, Grok, Claude and Gemini currently answer the buying questions that matter in your market, and benchmark your visibility against the competitors those assistants recommend today.
Strategy & Implementation
We fix what stops AI systems reading your site: schema markup, an llms.txt file, direct answers to the questions buyers ask, and content written to be cited. Realistic and accountable goals are set for the journey.
Measurement & Reporting
We track assistant referral traffic in Google Analytics 4, monitor your share of AI answers over time, and report progress in plain language so you can see the channel working.
What a GEO Agency Perth Businesses Hire Actually Does
Generative engine optimisation is the work of making your business readable, quotable and recommendable to AI systems. When someone in Perth asks ChatGPT, Grok, Claude or Gemini who to call, the assistant assembles an answer from the sources it can read and trust. A GEO agency Perth businesses trust makes sure your business is one of those sources, and that what the machine reads about you is accurate, specific and worth repeating.
At All Marketing the work is done by one senior operator, not a rotating team. A generative engine optimisation engagement in Perth typically covers five things:
- An entity audit: what each AI assistant currently says about your business, your services and your competitors when asked the questions your customers ask.
- Machine readability: schema markup, llms.txt, clean heading structure and consistent business details, so crawlers and answer engines can parse your site without guessing.
- Citation-worthy content: pages that answer real questions directly, with figures, locations and specifics that an answer engine can lift and attribute.
- Authority signals: consistent citations of your business name, location and services across the sources AI systems lean on.
- Measurement: assistant referral traffic in Google Analytics 4, AI citation checks re-run on a schedule, and plain-language reporting on what changed.
GEO in Perth, in plain terms
Picture a Fremantle cafe owner asking Gemini for a marketing firm that works with hospitality, or a Joondalup tradie asking ChatGPT what a reasonable monthly marketing budget looks like. The answer names two or three businesses and moves on. There is no page two. Generative engine optimisation decides whether you are in that answer or invisible, and most Perth businesses have not started, which is exactly why early movers are getting cited.
How GEO fits with your SEO
GEO does not replace search engine optimisation, it compounds it. The same structure that helps an answer engine quote you also helps Google rank you, and the businesses AI recommends are usually the ones already visible in search. If your rankings need work first, start with SEO in Perth, then layer GEO on top. Everything is billed at $150 an hour plus GST, every hour itemised.
Want to see where you stand today? Read how to become the answer AI gives, or run the five-minute test yourself: ask an assistant the exact question your best customer would ask, and see who it names.
Generative engine optimisation Perth: the key facts
- Who does the work: Mark Williamson, the senior operator behind All Marketing, based at 63 Adelaide Terrace, East Perth. No account managers and no hand-offs.
- Where it shows up: ChatGPT, Gemini, Claude, Grok and Google's AI Overviews, tested against the questions your Perth customers actually ask.
- What it costs: $150 per hour + GST, the same senior rate as every other All Marketing service.
- How it fits with SEO: generative engine optimisation builds on search engine optimisation rather than replacing it, because AI assistants lean heavily on pages that search engines already trust.
- How results are shown: AI citation checks re-run on a schedule, plus assistant referral traffic reported in Google Analytics 4.
Should you wish to know where your business stands today, an AI visibility check is the natural first step. Get in touch and the check comes straight back from Mark.
What Would You Do With an Extra $21,000 a Year?*
Senior digital marketing at $150/hr + GST, while the typical Perth agency charges $220/hr + GST. Slide to the hours you need and watch the difference grow.
Some of the best clients here arrived after an expensive agency engagement went quiet. Untangling what a big-name agency leaves behind has quietly become a specialty, and once the accounts are rebuilt and the reporting is honest again, those clients tend never to leave.
Frequently Asked
Questions
Generative Engine Optimisation is the practice of making your business the answer AI gives. It structures your website, content and data so that assistants like ChatGPT, Grok, Claude and Gemini can read your pages, understand what you do, and recommend you with confidence when someone asks where to find your product or service.
SEO earns rankings on a search results page; GEO earns mentions inside AI generated answers. They share the same foundations: clean site structure, strong content and credible signals. A page that ranks well is more likely to be cited by an assistant, and a page an assistant can read easily tends to rank better, which is why we run the two together.
We optimise for ChatGPT, Grok, Claude and Gemini, plus Google AI Overviews and AI Mode. Each system reads websites slightly differently, so we test your visibility in each one rather than assuming coverage.
Three ways: assistant referral traffic in Google Analytics 4, periodic testing of the answers each AI gives for your money questions, and share of voice tracking against competitors. Reporting is delivered in plain language, supplemented by dashboards you can check yourself 24/7.
Technical foundations such as schema, llms.txt and direct answer content can be picked up by AI systems within weeks of publication. Becoming the consistent answer for competitive questions takes months, the same way SEO does. We set honest expectations at the audit stage.
Yes. AI assistants lean heavily on sources that already rank well, and Google AI Overviews sit on top of ordinary search results. GEO without SEO is a roof without walls; run together, each strengthens the other.
llms.txt is a plain text file that sits at the root of your website and gives AI systems a curated map of your most important pages, written in a format they can parse in one pass. It is the AI equivalent of an XML sitemap. We create and maintain yours as part of every GEO engagement.
Schema markup is structured data added to your pages that spells out, in machine readable form, who you are, what you offer, your reviews, opening hours and FAQs. Assistants and search engines use it to verify facts about your business, and verified facts are what they are willing to repeat in an answer.
Yes, and it arguably works best locally. When someone asks an assistant for a recommendation near them, the pool of Perth businesses with AI readable websites is still small. Early movers get recommended by default while competitors remain invisible.
Possibly not. Many websites block AI crawlers without knowing it, bury key facts in images or PDFs, or load content in ways assistants cannot parse. Our AI Visibility Audit tests exactly what each assistant can and cannot see on your site and shows you the gaps.
Cost depends on the size of your website and how competitive your market is. GEO is scoped after the AI Visibility Audit, so you only pay for the work your site actually needs, and it folds naturally into an ongoing monthly engagement alongside SEO.
Content that answers questions directly. Assistants favour pages that state the answer in the first sentence, back it with specifics, and mark it up with schema. Question led headings, FAQ sections, plain language and honest detail outperform brochure copy every time.
Yes. AI Overviews draw from pages that are well structured, directly phrased and trusted. The same foundations that make your business quotable to ChatGPT, Grok, Claude and Gemini also make your pages eligible source material for the AI generated summaries at the top of Google.
The two terms overlap heavily. AEO focuses on making your content the direct answer to specific questions; GEO is the broader discipline of being visible and recommendable across generative AI systems. In practice we deliver them as one programme: structure, content, credibility and measurement.
Start with an AI Visibility Audit. We test how ChatGPT, Grok, Claude and Gemini answer the buying questions in your market, show you exactly where your business stands, and give you a prioritised roadmap. Contact All Marketing and ask about AI visibility.
A Perth GEO agency knows the local market, the competitors and the way WA customers phrase a question, which is exactly what AI assistants weigh when they decide who to recommend. GEO in Perth is not a template you can run from the east coast, and dealing with a senior specialist directly means the entity and schema signals that earn AI citations are set up properly rather than left to a junior.