Content Marketing Management in Perth
Content Marketing keeps your website visitors happy as they have quality content worth returning for and it keeps Google and the search engines happy as you are building your business as an authority and voice of reason in your industry.
With experience in blogging, articles, listicles, animated logo and videos, video content and marketing and graphic design, All Marketing has the perfect blend of tools to make your business look really good when it comes to taking its content marketing seriously.
The Content Marketing Process
Our content marketing is tailored to accentuate your brand voice, your business unique selling proposition and highlight your major features as an attractive business in your marketplace. After a discussion to understand your strong sales points, we recommend, organise and action the content marketing and provide it to you for release on your website and social media or can manage that for you.
The first step is for you to discover examples of content marketing we have created and us to recommend the best ones for the purpose and goals your business has in mind.
Once the proposed course of action is signed off on, we get to work and execute the desired content marketing to help assist your business promote itself.
Using custom analytical tools, we can tell you how many people have read an article, watched a video, shared a blog post and what, where, why, when and how these actions took place to continually improve.
The answer is dependent on your target market. Do you know who your target market is? The content marketing we produce will be aimed at your target market once we understand who they are and which demographic, area and likes/dislikes category they fall into.
Videos typically five working days. Articles or blog posts 5-7 working days. Any content can be expedited with an express fee of $290 + GST which guarantees it within 48 hrs.
We have completed blog posts and videos for automative businesses, auto electrician businesses, builders, engineers, industrial business, insurance businesses, land developers, land surveyors, lawyers, roofing businesses, and written listicles for one of Perth’s most popular lifestyle and news websites.
Absolutely. For an additional fee of $125 + GST we can load the content we have created for your business. We can also post to your social media channels, inclusively.
Our content marketing services are billed at an hourly rate of $125 plus GST. We track the time spent on strategy, creation, and management of content and bill accordingly. We provide detailed time reports with our invoices so you can see the breakdown of our services.
We offer both project-based and retainer-based services. Clients are not obligated to long-term contracts unless they opt for a more cost efficient retainer model that typically comes with a commitment period and is designed to cater to ongoing content marketing needs.
Yes, we offer content strategy development as a standalone service. We can help you define your content goals, target audience, content channels, and content calendar, which are critical to successful content marketing.
Certainly. Our content marketing strategies are designed to improve website traffic through optimised content, engaging topics that resonate with your audience, and strategic distribution across platforms to enhance visibility.
All Marketing has experience working with a variety of industries ranging from engineering, technology and construction to finance and land development. We tailor our content marketing strategies to the unique needs and challenges of each industry.
We measure content marketing effectiveness using various metrics such as website traffic, engagement rates, conversion rates, lead generation numbers, and overall ROI. We also provide regular analytics reports to keep you informed about your content’s performance.
Yes, we handle both content creation and distribution. We ensure that the content reaches the right audience through the right channels, whether that’s social media, email marketing, blogs, or other platforms.
Content marketing often takes time to show results as it’s a long-term strategy. While immediate wins are possible, substantial and consistent results typically build over several months. We focus on setting and achieving short-term milestones that contribute to long-term goals.
Our approach is data-driven and audience-focused. We stay ahead of content marketing trends and incorporate cutting-edge practices to ensure that the content not only attracts but also retains customer attention. Our commitment to understanding your brand voice and business goals makes our content strategies personalised and effective.
All Marketing utilises a range of SEO techniques such as keyword research and optimisation, meta descriptions, alt tags for images, and ensuring high-quality, relevant content. All Marketing stays updated with the latest SEO trends and Google algorithms to ensure your content ranks well in search results.
Our process involves thorough market research, understanding the client’s business model, competitor analysis, and customer persona development. This allows us to create content that is not only industry-relevant but also resonates with the target audience.
We use different metrics for different types of content. For video, we look at views, watch time, and engagement. For written content, we focus on page views, time spent on the page, and SEO rankings. Both types are evaluated for their conversion rates and ROI.
Yes, we can help redefine your brand’s image and message through strategic content marketing. This includes creating a new content strategy that aligns with your rebranding goals, developing fresh, brand-aligned content, and engaging with your audience in new ways.
We start by understanding your brand’s voice and values through workshops and discussions. Our content creators then craft messages that reflect these aspects, maintaining consistency across all channels to ensure a unified brand presence.
For B2B, our focus is on building thought leadership and educating the audience, while for B2C, we aim to entertain and engage consumers directly. The strategies differ in tone, platforms used, and types of content produced, tailored to the specific needs of each business model.
The frequency of content updates depends on your industry, audience, and the type of content. Generally, we recommend a regular schedule for blog posts, social media updates, and a periodic review of key website content to ensure relevance and accuracy.
Yes, we can incorporate user-generated content as it builds community and trust. We can strategise on how to encourage and curate user content, integrate it into your platforms, and use it to enhance your brand’s authenticity and customer engagement.
We indeed harness the power of Artificial Intelligence (AI) in our content marketing strategies. AI plays a crucial role in various aspects such as data analysis, audience segmentation, and personalisation of content. By analysing customer data and engagement patterns, AI helps us create more targeted and relevant content. Additionally, AI tools assist in optimising content for search engines, predicting content trends, and automating routine tasks, allowing our team to focus on creative and strategic elements. Our approach is to blend AI’s efficiency and precision with the creativity and expertise of our content creators to deliver impactful content marketing solutions.