Where is AI Going?

What if your next million-dollar ad campaign was created in 60 seconds by something that isn't human?

What if your competitor, right here in Perth, could generate a thousand different video ads for the price of a cup of coffee... while you’re still waiting for a quote from a production company?

This isn’t science fiction. This isn’t five years from now. This is happening on my laptop, right now. And if your business isn’t prepared, you’re on the fast track to becoming a fossil.     Welcome to the All Marketing Podcast, where we don't just talk about marketing theory – we give you the strategies that are working right now to grow your business. I’m your host, and today we’re tackling the single biggest shift in our industry since the internet itself: Where is AI Marketing actually going?

Forget ChatGPT writing your emails. That's child's play. We’re talking about the new frontier: Generative AI video.

The Problem: You're Flying Blind into a Hurricane

The problem is, nobody is telling you what to do about it.

It feels like a distant, Silicon Valley phenomenon. Something for Hollywood studios and mega-brands. Not for a resources company in the Pilbara, a real estate agency in Subiaco, or a tourism operator in Margaret River.

So you do nothing. You stick to what you know. You keep briefing expensive, time-consuming video shoots. You keep approving campaigns that take weeks to produce and can’t be easily changed.

While you're waiting three weeks for your videographer to deliver the first cut of that one brand video, your competitor is testing 50 different video ad concepts. They’re finding the perfect message, the perfect visual, the perfect hook that speaks directly to your ideal customer.

They’re doing it faster, cheaper, and more effectively. By the time your single, perfect video is ready, they’ve already cornered the market. They are moving at the speed of AI, and you are stuck in traffic on the Kwinana Freeway.

The Solution: From Prompts to Profit in 5 Years

Right Now (July 2025): We are in the "amazing demo" phase. We can create stunning, short video clips. Think of them as B-roll on steroids. We can say, "Create a hyper-realistic shot of a mining haul truck driving through the red dirt of the Pilbara at sunset." and get a broadcast-quality clip in minutes.

For a Perth business, this already means you can slash your content creation budget. You can create social media assets, website background videos, and ad creative variations without ever leaving your office on St Georges Terrace.

But where are we going in the next 5 years? This is where it gets really crazy.

Imagine this. It's 2030.

1. Full Narrative Generation: You won’t just generate a clip. You’ll feed the AI your entire marketing strategy. Your customer persona, your brand voice, your unique value proposition. And you’ll say: "Generate a 30-second TV-ready ad for my real estate agency, targeting first-home buyers in Joondalup. Show the emotional journey from renting to owning. End with our brand logo and a call to action." The AI will write the script, generate the characters, compose the music, and render the entire, finished ad. Not in weeks. In minutes.
2. Hyper-Personalisation at Scale: Your Facebook ad won't just target a demographic. The AI will pull the viewer's public profile name and generate a video that starts with, "Hey Sarah, tired of renting in Leederville?" The visuals will match her interests. If she likes dogs, the family in the ad will have a golden retriever. If she likes coffee, the opening shot will be in a cool café. It's a one-to-one conversation, delivered to millions.
3. The AI Creative Director: The AI will not only create the content; it will strategise it. It will analyse competitor ads, market trends, and real-time consumer sentiment to tell you what kind of video you should be making. It becomes your strategist, copywriter, videographer, and editor, all in one.

This isn't about replacing your marketing team. It's about giving them a nuclear-powered toolkit.

Your Objections, Answered.

• "But won't it look soulless and fake?" Not for long. The leap in quality from 12 months ago to today is staggering. In 5 years, you won't be able to tell the difference. The "soul" will come from the quality of your prompts, your strategy, and your understanding of your customer.
• "This sounds incredibly expensive." It’s the opposite. The cost of generating a video will plummet to near zero. The value will shift from production skills to strategic thinking. You’ll be paying for the idea, not the execution. It's the biggest deflationary force in creative history.
• "So my marketing team is redundant?" No. Their job just got upgraded. Do you still hire people to do long division by hand? No, you give them a calculator and ask them to solve harder problems. Your team will shift from managing logistics to becoming prompt engineers, AI strategists, and brand storytellers on a whole new level.

AI is the great equaliser. It’s a tidal wave that will either lift your boat or sink it. The choice is yours. Don’t get left behind.