The biggest risk for a business online is to have their website slapped with a manual action by Google. This removes the website from Google’s search engine making it invisible to the market for a painful period of time. This action can make or break a business. So how does a website end up here and how can you avoid it? The first step is to make sure you have a SEO consultant in Perth that follows all the best practises that Google asks. Other tips are below.
When a website is listed on Google, it is subject to webmaster guidelines. These are a set of standards and a framework Google has for websites to comply with the set standards in order to appear visible on Google’s search engine.
When a website owner or company engages in “quick fix” strategies to game their way to the top of the first page not in accordance with the webmaster guidelines, they risk being detected by Google’s automated systems. Further, Google offers the wider community the ability to file a spam report to notify it of a shady website or shady website practises.
So what are examples of activity that could be deemed spammy and risk your business website from getting effectively banned from Google?
- Make pages primarily for users, not for search engines.
Don’t have your web pages stuffed with keywords or over optimised. Do you know how many times a keyword is in your copy and what ratio it is?
- Don’t deceive your users.
You may think your users are stupid or you are smarter than them, however Google is not stupid. Time will catch you eventually so do not engage or have deceitful or deceptive activity on your website.
- Ask, “Does this help my users? Would I do this if search engines didn’t exist?”
If the answer is no and no, don’t do it. Google is in the business of keeping people coming back to use their platform. To do that, they must only list good websites that deliver an awesome experience very closely matched to the intent of the search the user took. If your optimisations are just for the sake of pushing your ranking higher without delivering any value to the user, chances are they are not going to help your SEO efforts.
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
What is your unique selling proposition? What makes you the best at your craft and why do you know that someone should hire you over your competitors? Focus on this and your passion and that will help you stand out from the crowd.