Welcome to this week’s blog post. Today we’re looking ahead. As we roll into a new financial year, it’s time to think strategically about your marketing goals for FY25/26.
Whether you’re a business owner, digital marketing manager, or solo operator, the new financial year isn’t just about budget allocation—it’s about direction. This episode is about helping you reset, refocus, and re-align your marketing strategy with where your business actually wants to go.
Why Goal-Setting in July Matters
Many businesses coast into a new financial year without clearly defined goals. But July is one of the most powerful planning months of the calendar. It gives you a fresh window to evaluate what worked and what didn’t, assess new opportunities, realign your marketing with your broader business goals, and set measurable KPIs.
Think of July as your strategic reset—a moment to step back from campaign execution and look at the bigger picture.
Reflecting on FY24/25
Before you set new goals, it’s essential to review the past year. What channels drove the most leads? How did your SEO in Perth rankings perform? What kind of ROI did you get from paid campaigns? Was your content marketing strategy consistent? Did your brand awareness grow?
If you worked with an agency or consultant, this is the time to assess their performance too—not just on deliverables, but on outcomes.
Setting the Right Type of Marketing Goals
Let’s talk about goal types. You want to avoid vague aspirations like “do more social” or “get more leads.” Instead, your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound.
Examples of strong goals include:
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Grow organic traffic by 25% by June 2026
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Increase marketing-qualified leads (MQLs) by 30% YoY
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Improve lead-to-sale conversion from 8% to 12% across all channels
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Launch a new product with a digital-first campaign by Q2
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Implement a monthly email newsletter with 35% average open rate
Trends to Factor into FY25/26 Strategy
When setting goals, take into account the landscape you’re working in. AI integration in search and content is changing how brands are discovered. Privacy updates and the loss of third-party cookies mean first-party data is crucial. Short-form video continues to dominate attention spans, while local SEO and personalised content remain essential strategies.
Aligning Goals With Budget
This is the part most businesses skip: making sure the budget matches the ambition. If you want to increase leads by 30%, are you investing in the platforms, content, and strategy needed to make that happen?
Budgeting for FY25/26 isn’t just about how much you spend—it’s about where you spend it. Are you investing enough in SEO? Are you allocating budget to emerging platforms? Have you factored in new tools like AI video generation, content automation, or performance-based analytics?
Working With Partners: In-House vs Agency
If you’re working with a digital marketing partner, July is the perfect time to evaluate that relationship. Do they understand your business direction? Are they proactive? Are they aligned with your goals?
You may realise you need new skill sets. Or that you need more strategy and less execution. These are discussions worth having now.
Metrics That Matter in FY25/26
When reviewing progress throughout the year, ensure you’re looking at the right data. Lead generation metrics like cost per lead and conversion rate are critical. Website performance stats, from bounce rates to organic sessions, tell you how your audience is engaging. Content metrics, like video views and email click-throughs, give insight into campaign performance. Social and brand visibility metrics help measure awareness.
Each of these metrics contributes to a holistic understanding of what’s working—and what needs to change.
The Role of Consistency
One of the biggest drivers of long-term success is consistency. Sporadic bursts of marketing activity rarely drive lasting growth. FY25/26 should be about building sustainable momentum.
Build a quarterly review process into your planning. Use these check-ins to track progress against KPIs, adapt to new market conditions, and realign if necessary. Consistent optimisation is better than massive pivots.
Marketing Technology & Tools to Watch
Don’t forget to evaluate your tech stack. Tools evolve fast, and the right platform can unlock productivity or reveal crucial insights.
Some areas to watch:
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AI content generation
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CRM integration with marketing platforms
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Automated lead nurturing and segmentation
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GA4 event tracking and funnel visualisation
These tools aren’t just nice-to-haves—they can be instrumental in helping you hit your goals.
Goal-setting isn’t just a January tradition or a once-a-year exercise. For businesses that want to thrive in the FY25/26 landscape, it’s the difference between hope and clarity, between drifting and driving.
Use July as your marketing reset:
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Reflect on the past year
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Set goals that align with business growth
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Match your investment to your ambition
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Evaluate your partners and platforms
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Stay agile to adapt when needed
That wraps up today’s blog post. Let FY25/26 be the year you lead with purpose, measure what matters, and grow with confidence.
Thanks for tuning in. See you next week for another blog post that helps you grow smarter, not just harder.