Secure2Go: Local SEO Problem Solved


The Problem:

Secure2Go is an Internet of Things (IoT) company based in Subi. They are raising $5million for an ASX listing and were experiencing issues with visibility in Google and other search engines which would have been detrimental to their IPO marketing.

CEO Wesley Lawrence advised “ is the main website, but when searching in Google under “secure2go” it doesn’t show up in the first 3 pages. We need it to be number one on the first page of Google. There is a company in the Netherlands that is stealing our thunder and confusing our potential investors.”

The All Marketing Solution:

  • Provide a baseline SEO Perth report to measure the hard work we do for SEO and record its success
  • Build 232 backlinks and advise time horizon is 6-8 weeks for results
  • Set up Google My Business and use best practises for marketing and structuring it for Local SEO
  • Ensure backlink profile clean
  • Build 100+ reputable Australian directory listings


The Outcome:

  • Chosen keywords went from not being able to be found on Google to ranking #1 as you can still see here
  • Timeframe of “6-8 weeks” met – achieved 100% visibility in 7.5 weeks
  • Secure2Go now prevalent in Google so when investors Googling them for prospectus information, they come up immediately, vital to the IPO success