Inception Video: SEO Perth campaign

SEO Perth campaign

Inception Video is a Premium Video Production business in Perth. It specialises in high end Coprorate video production and highly tasteful wedding videography. With video forecast by the highly reputable Cisco to account for a massive 82% of online content by 2020* now is the time you must get ahead of your competitors and invest time & money in a video production strategy for your business. *Source: https://goo.gl/FPN9IG

Inception engaged All Marketing to help with their search engine optimisation (“SEO”) to position their business at a greater height to benefit from the ballooning habit of online sales. SEO Perth like Wedding & Corporate videography is a competitive industry and it was with great pleasure All Marketing became Inception’s marketing partner in 2016. You can see from the below Corporate show reel – Michael and his team have a high standard and impeccable attention to detail which are business traits Inception Video & All Marketing share.

Inception Corporate Video Showreel:

 

 

The Inception Video Marketing Problem:

Michael has two websites representing his Perth Corporate Videos & Perth Wedding Videos businesses. Inception Video is the more established of the two through the eyes of Google which is important for SEO. Michael wanted to make sure he was up to speed with the latest SEO techniques for ranking videos in Google’s search index, YouTube & Vimeo. He also wanted to increase the visibility for SEO on both sites and create an unambiguous sales funnel built around the core brand of Inception.

Inception Wedding Video Showreel:

 

 

The All Marketing Solution:

We helped Michael’s business by doing the following:

  • conducting SEO audits on both sites with clear language deciphering what can be very technical concepts into easy to follow actionable items
  • included one on one training on site with Inception to double check the audit recommendation actions were clear and helped with training
  • consulting with Michael’s web developer to strategise a solution for mitigating any potential for prospects confusion over the two different brands i.e. a Corporate client wrongly thinking Inception is only about Wedding Video
  • managing the digital marketing to be an at call service providing all digital marketing services desired in one easy package. These services range from but are not limited to; SEO link building, business reputation management online, consultancy, social media automation, video SEO consultancy and link building, Google Analytics & Google Tag Manager installation, data analysis to render informed decision making, conversion rate optimisation and goal tracking for quantifying the value of digital marketing with ROI.

 

All Marketing’s clients all love their monthly reports which show where every minute of time has been allocated, pro active communication that sets weekly milestones so clients can be involved in the journey process to maximise their value from investing in digital marketing. Michael kindly presented the following feedback for All Marketing: