Google My Business Visibility - Practical Steps to Boost Local Results For any local business, visibility on Google Search and Google Maps is one of the strongest drivers of enquiries, bookings and walk in traffic. A well optimised Google Business Profile is often the first place customers encounter your brand, and even small improvements can translate into meaningful increases in calls, visits and sales. Although certain factors are algorithmic and outside your control, there are...
Why NAP Consistency Is a Critical Ranking Factor in Local SEO
When someone searches online for a business, they expect accurate and up-to-date details. Something as simple as a slightly wrong address or an old phone number can make them abandon a brand instantly. But beyond user experience, inconsistent business information damages local search visibility. That’s where NAP - Name, Address, Phone Number - comes in. NAP is more than just contact information. It’s a core signal of trust used by search engines like Google to...
Abusing & Gaming Google Reviews – How Google is Clamping Down
Today, we’re tackling a major issue in digital marketing—the abuse and manipulation of Google reviews. Google reviews have become one of the most influential factors in how businesses are perceived online. With so many digital marketing customers relying on reviews before making a purchase or booking a service, having a high rating can be the difference between a thriving business and one that struggles. Because of this, some businesses have resorted to unethical tactics, like...
How to Remove Fake and Malicious Google Reviews
What we in the Perth digital marketing industry are seeing more and more of -unfortunately- is fake and malicious Google reviews. Business owners work hard to earn their customers and markets trust, and when a questionable Google user or fake customer comes along and tarnishes your business with a scathing review that is unwarranted - the hurt can run deep. So what can you do about it? Here is a sample of reviews from a...