Google Ads, the popular digital marketing advertising platform by Google, offers businesses of all sizes a powerful tool to reach potential customers. However, navigating the policies and practices of Google Ads can sometimes be challenging, especially…

https://www.youtube.com/watch?v=IpFz6XrNOvAhttps://www.youtube.com/watch?v=2YkwidZq1Os Last night’s Coldplay concert in Perth was an electrifying display of musical brilliance and visual spectacle, captivating the audience with a blend of classic hits and new tracks. The band’s setlist included a 22-song array…

As a seasoned digital marketer in Perth, I’ve witnessed the rapid evolution of SEO strategies, with video content emerging as a game-changer. In this digital era, where visual appeal drives user engagement, Google’s introduction of Video…

Google Ads Revolutionises Keyword Targeting with Introduction of Search Themes In the ever-evolving landscape of digital marketing, Google Ads consistently stays ahead of the curve, introducing features that revolutionise how businesses reach their audience. The latest…

As we approach the end of the financial year, it’s the perfect time for Perth businesses to take stock of their digital marketing efforts. With June 30 just around the corner, now is the ideal moment…

In today’s digital era, having an online presence is crucial for businesses to reach potential customers and remain competitive. Google’s Performance Max is a cutting-edge advertising solution that enables your business to stand out across all…

Top 5 Digital Marketing Agencies in Perth Sometimes, businesses may prefer to engage a digital agency over a digital marketing consultant due to a larger marketing budget $5,000-$10,000/mth+. Agencies often have multidisciplinary teams with diverse skill…

In the ever-evolving business landscape, achieving a competitive advantage requires more than just determination and hard work. One vital ingredient for success is having a unique selling proposition (USP) – a powerful tool that distinguishes your…

In today’s highly competitive and rapidly changing digital landscape, businesses need to constantly adapt their marketing strategies to stay ahead of the curve. As a business owner in Perth, Western Australia, you have a choice to…

This week’s question is from Adam Barrell who is the Founder of So Media Group – a new media publisher and agency. Adam asked: – Google Discover what is it and how does it work as…

This week’s question is from Carmelita Levene – Carmelita was recently appointed head of Social Media in one of Australia’s fastest growing news and lifestyle media companies – So Media Group. Carmelita asked “I’m really interested…

 Google Maps Time Saver A great time save I have been using for a while now is saving frequently visited places to and from your home and place of work or interest. The benefit of…